Experience: 2 - 6 Years
Location: Mumbai
Education: UG - Any Graduate - Any Specialization
PG - Any PG Course - Any Specialization
Industry Type: Media/Dotcom/ Entertainment
Functional Area: Marketing, Advertining, MR, PR
Job Description:
* Understand the long - term business objectives of the client and suggest media strategies to meet those objectives.
* Consumer profiling based on their habits and behavior, Identifying target audience, Competitor tracking and analysis and market prioritization etc.
* Planning, Buying and executing brand campaigns across medium and monitoring the campaigns performance vis-à-vis competition.
* Continuous monitoring of competitor activities and devising strategies for the clients accordingly to add maximum value to their media budget.
* Co-ordination with Press, TV, Radio, etc to ensure efficient execution of the Clients Media Releases
Desired Candidate Profile:
Graduation degree essential. Prior work experience with a media house will be preferred.
Company Profile
DRAFTFCB Ulka Group is the fourth largest advertising, communications and brand consulting group in India. The company is known for its ability to provide strategic inputs to its clients and not just creative solutions.
Contact Details:
Company Name: Draft FCB Ulka
Executive Name: Ms. Aparna Naik
Email Address: anaik@draftfcbulka.com
Media planner, media buyer
Recent Comments